case study: teak1
scope: corporate identity, logo design, web site design, scaleable ecommerce, digital photography, flash animation, copywriting, html, PHP, natural search engine optimization



profile
When Teak1 contacted Mediamode Design, they had just ordered their first shipment of Teak wood furniture from overseas. As a start up company they possessed no identity, no communications materials and no web presence whatsoever. And the best part, they planned to open the doors of their centrally located Phoenix store in less than 30 days.



challenge
To develop an Identity that conveyed the name of the company while presenting a open, friendly, back-to-nature logo and launch a first phase web site that showed an opening day product line with existing product photography and marketing by disparate furniture companies.



discovery
After our initial meeting with the ownership and management of the new company, we got a good feeling for what the company needed. Two days and a couple of dozen hours of research later, we had a home page concept, interior product page design, a complete color palette, and solid set of possible logo designs for a company logo.



results
By the third day, the client had approved of one of the four logo designs and gave our team the thumbs up for design direction and development of their site. The project has been well received within the industry and is certainly going down in Mediamode’s record books as one of the quickest end-to-end solutions we’ve ever delivered. Best of all, teak1 tells us that many customer tell them what a professional looking company they have.
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