case study: Super Signs
scope: company identity, logo desing, web site redesign, ixtranet, copywriting, content management, html, asp


profile
Supersigns contacted Mediamode Design for a website redesign and new company logo. As it stood, the 10 year old company is well establish in Tempe Arizona marketplace. The company President felt the look of the web site should be updated. In addition, the company wanted to create a value-added Extranet for certain loyal and long-term customers allowing them special ordering privileges.



challenge
After our initial meeting with the President of the company, we suggested redesigning the company logo should take precedence allowing all following design play off the new look of the company logo. The president wanted to give the company a more friendly yet “franchised” feel. We agreed on color and ideas started flowing the day after.



discovery
Within a week Mediamode made a presentation of the new company logo to rousing approval. Then we delved into the look of the web site keep a close eye to the open and friendly look established by the SuperSign logo. What came out was a versatile, flexible web site architecture that is friendly and approachable.

results
Three cheers to all. Using an upbeat color palette and a playful typographical approach in headline and throughout the site, Mediamode Design delivered a very clean, user-friendly site design that is scalable and flexible. SuperSigns.com gives “superclients” a secured extranet for value added service and order privileges.
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